The End of #BamaRushTok
A Sunday Evening Post Mortem, Just Like College
These past few weeks the For You page has been inundated with content about #BamaRushTok. It does not matter what your demographic is, you were in some way exposed to the process of sorority recruitment at the University of Alabama this week. The main event is about familiarizing oneself with the houses and the girls rushing. We follow the girls who are posting about their journeys through rush. We try to guess the house they will run home to. There is running commentary and concern for the girls, and today it all ends and we are happy for the girls that got their preferred house and sad for the girls that had to drop.
That is the official clean narrative about #BamaRushTok. We believe that we’re watching it because it is simply… interesting. It gives us a peek into a world we might not be familiar with and if you’re a complete moron, it’s not much deeper than that. Some of use believe or are perpetuating the narrative that we’re all watching out of the goodness of our hearts. Consuming this content because it is there. However this content does not exist in droves unless there’s an audience for it. Many people are refusing to ask why there is an audience for it or know why and won’t admit to it.
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