No Hate To This Creator

I'm On My Well Thought Out Hater Shit

TikTok, like all social media, thrives on drama. Drama drives engagement and engagement means money. However this insatiable thirst for drama that drives social media users comes at the same time that the world is changing. Most of us have a desire for a better world than the one we have now. Somewhere this desire for a more just world boiled down to everyone being nice. This apolitical call for niceness raises the bar for how people are supposed to interact during their drama. Nothing big may have changed but when two beauty influencers fight with each other, they have to preface their video with a phrase designed to seemingly raise and fix the level of discourse on TikTok, “No Hate to This Creator”. 

The phrase is a salve. Say it before a brutal take down and one is absolved of all negative feelings. When starting internet beef, intentionally or not, one must begin their video this way to get their audience on their side. There are no acceptable unnecessary fights in the world of TikTok (yet somehow they happen constantly) so as long as one says No Hate To This Creator, they have done their due diligence. NHTTC means that whatever they say next they believe to be measured and well thought out, and overall, necessary. They’re starting a dialogue rather than being needlessly pedantic. The interaction is no longer a petty fight between internet strangers but a useful conversation that will make the world a better place, presumably. 

In the beginning a phrase like this made sense. Stans can be rabid and hard to control. Someone with a large following needed to start their takedown video with “No Hate To This Creator.” It functioned as a command to their fans. Don’t flood their comment sections. Don’t dox them, Don’t DM them to say they should kill themselves. Don’t send Hate. This was a way for people with a lot of clout and an unruly fan base to make an attempt to control them.