Josh Wine
The Meme about Josh Wine is foreign to some of you, there is not an implicit understanding because unlike many memes this one has an origin in real life. It is not people deciding to make something in real life funny, but a bunch of people making a joke together that we’ve all been making privately for years. The Josh meme was popular with those who frequent the Target liquor aisle (or Target beer and wine aisle if you live in a state where you can’t buy liquor at the grocery store.) The meme was popular online because someone broke the seal and we all got to riff about Josh, a wine that has plagued all of us for years. I can’t explain why a bottle of wine with a minimalistic label that says “Josh” in a serif font is funny. Perhaps you had to be there.
You had to graduate to spending $11 on a bottle of wine instead of $3. You had to stand in the wine aisle grab the Josh and think this will do. You had to make the leap and attempt drinking for quality instead of quantity, kind of. You had to drink the Josh with your friends and realize you don’t like it all. Everything about Josh is funny once you’ve had a glass. It’s funny not only because of its name but its quiet prevalence. It’s subtly popular with everyone so we’ve all confronted it in many situations. It’s not funny enough to be a real joke but it’s funny enough to laugh when your friend says “They have Josh!” at whatever event or restaurant you’re at. The Josh meme is observational comedy in a way that feels unique in our current climate.
Movie So Good I Had To Gate Keep
This is the kind of thing that stan Twitter loves that the rest of us have to sit through. Anyone remotely interested in movies or music has to engage with these people and politely laugh at their jokes to be an active participant in their respective niche. They’re more something to do than an interesting thought. These things normally come in lulls of content and yet here we are, eating a fine feast of award season, forced to deal with this gum stuck to the bottom of our shoe.
TikTok
I think we’re getting a little lazy with these. What used to be the high artistry of the edit is now simple photo editing where it’s all spelled out. Plus we’re all on TikTok together. We all saw where you got the idea for the edit. I think it’s missing the power and the awe that edits used to have. Anyone can put words on a picture. Back in the old days, this would have been a GIF set, which required talent and artistry. This I could make on Instagram. Also, while this one is very straightforward, oftentimes it is not clear who is the speaker and who is the subject of the sentence. The more people that are loaded into the frame the harder it is to keep clear who exactly is betting on losing dogs.
Cats Singing
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Incredible work from everyone involved. This is exactly what the internet has been missing as of late—a return to form while also innovating with the new tools we’ve been given.